Welcome to the App for Marketo

• 1: Terminology
• 2: How the Lionbridge App Works with Marketo
• 3: Using this Guide
• 4: How to Contact Lionbridge Connector Support

1 - Terminology

Asset	A content item that you manage using Marketo, for example, emails, landing pages, and snippets. Assets are instances of asset types.
CloudBroker	Lionbridge’s server application for hosting the Lionbridge App for Marketo. As a SaaS (Software as a Service), Marketo does not support installing the Lionbridge App or any other external applications on its server. Therefore, the Lionbridge App is hosted on the Lionbridge CloudBroker server.
Freeway	The name of the Lionbridge translation portal for submitting content to and retrieving content from the Lionbridge translation provider.
FTP Server	File Transfer Protocol (FTP) is a standard network protocol used to transfer files from one host to another host over a TCP-based network, such as the Internet. Translation providers may receive and send files for translation using an FTP server.
Keys	The Lionbridge App uses keys to establish a secure, discrete connection between the app instance and the Platform. Very important: Do not copy the CMS address keys to multiple instances, because this is a violation of the License Agreement. Using the same CMS address keys on multiple instances will cause the Lionbridge App or Connector to behave unexpectedly, which can result in lost translation content, orphaned projects, and inaccurate translation status reports. The Lionbridge Connector team will support technical issues caused by duplicating or incorrectly installing CMS address keys only on a time and materials basis.
Lionbridge	The publisher of the Freeway translation portal and a translation provider. Users connect to the Freeway translation portal to submit content to and retrieve content from the Lionbridge translation provider.
Lionbridge App for Marketo (App)	The software that Lionbridge has developed and provides, which plugs into your Marketo environment to provide connectivity to CloudBroker and our hosted Platform. In this document it is referred to as the Lionbridge App. This is the software you set up as you work through this guide.
MT	Machine translation. The translation provider can be a machine translation service, such as Google Translate.
Producer	CMS or another content system that sends content or documents out for translation. In this case, this is Marketo.
Provider	A provider of translation services. The delivery of assets to the provider may be via an FTP server or a TMS connector.
SDL TMS	SDL Translation Management System™ is a global information management application.
Site	A site is your company’s implementation of the Lionbridge App for Marketo.
Support Asset	Supporting documents and their metadata.  Support assets are not translated by the translation provider, but they provide helpful context for the translator.
TMS	Translation management system that the translation provider uses.

2 - How the Lionbridge App Works with Marketo

The Lionbridge App is an important part of the Lionbridge translation solution.

The Lionbridge App is a LaunchPoint service within Marketo. Its functionality is displayed as a separate Web application.

As a SaaS (Software as a Service), Marketo does not support installing the Lionbridge App or any other external applications on its server. Therefore, the Lionbridge App is hosted on the Lionbridge CloudBroker server.

Your translation systems architecture might look like the configuration above. It may have additional content producers or translation providers, but the core concepts remain the same.

During implementation, the Lionbridge Connectors team works with you and your translation providers to configure and test the other elements of your translation solution, which are the connections to your translation providers' systems.

3 - Using this Guide

Purpose of this guide

This guide describes everything you need to know to set up the Lionbridge App for Marketo (Lionbridge App). It describes how to register the Lionbridge App in Marketo, and how to set it up in CloudBroker.

Recommendation: Review the user guide to fully understand the powerful features of the Lionbridge App.

Who should use this guide

This guide is intended for Marketo administrators or system integrators.

What your company setup should be

This document assumes that:

• Your company is already using Marketo.
• The Lionbridge Connector Team has set up CloudBroker for your company to use the Lionbridge App to send out content for translation from Marketo.
• The Lionbridge Connector Team has set up the Content API to send content to your translation providers.
• Optional. If Lionbridge is your company’s translation provider, then Freeway is already set up for your company.

What you should already know

This document assumes that:

• You have a strong working knowledge of Marketo and its features.
• You are familiar with your company’s translation process and requirements.
• You have valid user credentials to log into Marketo as an administrator.
• You have valid user credentials to log into CloudBroker as a site administrator.

How to find out more about the Lionbridge App for Marketo

For information on using the Lionbridge App for Marketo to send and receive content for translation, read the Lionbridge App for Marketo User Guide.

Documentation conventions

This guide uses the following conventions:

Convention	Description
Bold	Highlights screen elements such as buttons, menu items, and fields.
Courier	Highlights input, file names, and paths.
Italics	Highlights terms for emphasis, variables, or document titles.
>	Indicates a menu choice. For example, “Select New > New Campaign Folder.”

4 - How to Contact Lionbridge Connector Support